Kenya: Communication and Marketing Capacity Building Consultancy

Organization: Pact
Country: Kenya
Closing date: 15 Oct 2016


The Kenya Cancer Association (KENCASA) Institutional Strengthening Project is a 2-year American Cancer Society-funded project. This project aims at strengthening the institutional capacity of KENCASA to more effectively and efficiently execute its mandate. This project also aims at strengthening the leadership of KENCASA to provide a platform for continuous contribution and engagement in Cancer prevention and control at the National and County Level. Pact is working with KENCASA to strengthen the organization’s institutional capacities in key areas such as strategy development, systems development (finance, administrative, monitoring and evaluation, etc.), resource mobilization, advocacy and networking.

Kenya Cancer Association institutional strengthening project has the following strategic objectives:-

· Strategic Objective 1: Strengthen organisational capacity of KENCASA to be effective and efficient in executing its mandate

· Strategic objective 2: Strengthen KENCASA leadership in providing a platform for continuous contribution and engagement in cancer prevention and control at the National and County level

Communication and Marketing are integral to an organization’s effective engagement with different potential and existing audiences, and provides the means by which brands and organizations are presented to their audiences. With its new three year Strategic Plan (2016-2018) and Annual Operational Plan (2016), the KENCASA team requires support to develop an effective communication and marketing strategy with a coherent plan of action to improve the organization’s visibility that will leverage support from different stakeholders.


The purpose of this consultancy is to impart skills to the KENCASA team to be able to strategically and consistently communicate and market the organization and its mission. The Consultant will also support KENCASA with the development of an effective communication and marketing strategy.


This consultancy’s main objectives are:

a. To widen the KENCASA team’s knowledge and skills to strategically and consistently communicate and market the organization and its mission.

b. Develop a communication and marketing strategy to enhance the organization’s visibility and address the priorities of the strategic plan.


The expected outputs from this consultancy are as follows:

  1. KENCASA staff trained on Communication and Marketing
  2. KENCASA’s organizational Communication and Marketing strategy developed
  3. Report on the training and development of the communication and marketing strategy.


The consultant will need to undertake the following tasks in order to achieve the above-mentioned objectives:

  1. Review KENCASAs Strategic Plan and Operational Plan so as to design a training that is aligned to the organization’s strategic priorities.

  2. Develop a methodology of undertaking the assignment for review and approval by Pact and KENCASA.

  3. Conduct a five day training for KENCASA staff on Communication and Marketing and develop the Communication and Marketing Strategy for KENCASA.

  4. Prepare a report of the Communication and Marketing training and strategy development process.

The above tasks are illustrative and the consultant will be expected to build on these as needed in order to ensure the assignment is completed to the expected standards. He/she is encouraged to consult regularly with Pact and KENCASA staff for any clarification or assistance to further inform the products from this assignment.

KEY Deliverables:

The Consultant will submit the following deliverables at the end of the assignment:

  1. Communication and Marketing training and strategy development report (including agenda, resource materials, training evaluation results and signed participants list)

  2. KENCASA Communication and Marketing strategy


The Consultant will be supervised by Pact, Kenya Country Office’s CD/MERL Advisor, Jacqueline Ndirangu.


This consultancy is expected to take a total of nine days, two days for preparation, five days for the training and development of the communication and marketing strategy and two days for report writing.

assurance of confidentiality

All deliberations relating to this consultancy, including all information collected from various meetings/documents shall be kept confidential and shall not be divulged to any third party either verbally or in writing or in any other form.


The Consultant should have the following educational qualifications, skills and experience:

  1. Masters or doctorate in Communication, Marketing, International development, business administration or another relevant field.

  2. Minimum 5 years work experience in developing communication and marketing strategies for non-profit organizations.

  3. Sound understanding and application of development management or strategic planning concepts, methodologies and tools.

  4. Excellent interpersonal, communication, presentation and report writing skills required.


The Consultant will be responsible for covering his/her transport costs for any travel required to meet with Pact staff within Nairobi. If the consultant requires office space from where to work, the same can be arranged with Pact to allocate space at the Pact office. Pact will support with printing and communication (email, telephone, and fax) costs where these arise during the assignment.

Submission requirements

Submit the following documents with their expression of interest for this consultancy:

  • Curriculum Vitae

  • Signed Bio-data form

  • Copy of the most recent consultancy contract

  • At least three references (could be included in the CV)

  • Proposed plan to perform the consultancy’s assignment (This should include activities, methodologies and time frame)

How to apply:

Submit the EOI to by 05:00pm on Saturday 15th October 2016

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