Jordan: Design C4D Strategy & Action Plan for Violence Against Children

Organization: UN Children’s Fund
Country: Jordan
Closing date: 25 Dec 2016

TERMS OF REFERENCEFOR – SERVICE CONTRACTING

Assignment

To design a comprehensive three year communication for development strategy and action plans for the child protection programme on Violence against children.

Location

Amman, Jordan

Duration

6 months

Estimate number of working days

120 days

Reporting to

Communication for Development Specialist, Child Protection Section

  1. JUSTIFICATION/BACKGROUND

In Jordan, a national study supported by UNICEF (2007) revealed that more than two thirds of children were subjected to verbal abuse by teachers and school administrators as well as by their parents/legal guardians. More than a third of children reported being subjected to verbal abuse by adults in the community. Around 57 per cent of children reported physical abuse by teachers and school administrators, 34 per cent by parents/legal guardians and 13 per cent by adults in the community. The survey also revealed an alarming fact that, the acceptance and practice of physical and verbal violence as a disciplinary practice is present and perceived as a social norm in the perceptions of families and educators. Moreover, Families accept corporal punishment and see it as effective tool for changing children’s behaviour.

In 2009 UNICEF initiated the Ma’An (Together) Towards a Safe School campaign, in close collaboration with the Ministry of Education and other key ministries, the Office of Queen Rania Al Abdullah, Non-Governmental Organizations and the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA). The aim of the campaign was to promote new disciplinary methods in schools, advocates to end societal tolerance of violence in schools and supports media coverage to spread the message nationwide. It also aim to reduce the number of boys and girls subjected to physical and verbal violence and increase by the use of positive alternative measures by 2014.

The results of the campaign showed an impressive average decline of 28 per cent in physical violence, close to the anticipated 30 per cent reduction. The decrease in verbal violence, at 15 per cent, was also significant. Similarly, the improvement after one year of the Ma’an campaign was greater among girls than among boys.

The initiative has been successful in reducing violence in schools and bringing the issue to the forefront of the national dialogue. None the less, one of the key challenges in reducing violence is the widespread cultural acceptance of corporal punishment/violence in schools and at home, including among teachers and parents.

There is a need to expand the scope of the campaign outside of the schools to include violence directed not only from teachers to students, but beyond, to include children to children, student to teacher, children to parents /caregivers and parents/ caregivers to children and others, thereby addressing the problem holistically and shifting the focus of the strategy to cover violence against children in all setting, inside home, in the community and in schools, focusing also on gender-based violence related issues and calling on all societal violence to be addressed wither it is against children or women.

  1. OBJECTIVE AND TARGETS

The consultancy role is to design a comprehensive communication for development strategy for the child protection programme that aims at inflencing postive attitudes and behaviours of target/participant groups to reduce violence against children and women at institutional, individual and community levels. The consultant is expected to design a strategy and follow up on the development of action plans by liaising with all involved stakeholders including relevant ministries, NGOs, CBOs and media bodies (press, social media and audio-visual).

The objectives of the assignment are to:

  1. Conduct situation analysis on violence against children in Jordan and map potential opportunities to implement C4D strategy based on available data

  2. Develop C4D strategy addressing the issue of violence against children in Jordan (include short and long term plan and a separate M&E plan) in all situations

  3. Develop and implement C4D capacity development training module for partners

  4. SCOPE OF THE WORK (WORK ASSIGNMENT)

  5. Develop base-line indicators and map the situation of violence against children / gender-based violence in Jordan

    1. Collect and analyse available information related to violence against children in Jordan
    2. This include in-depth understanding of the scope, severity, and cause(s) of the problem, and of the people and environmental factors that influence decision-making.

    3. Review existing education, health and demographic data, survey results, study findings, and any other information (published or unpublished) available on the problem

    4. Understand and map the needs, perceptions, existing/baseline knowledge, attitudes, behaviours, social norms terminology, and priorities of the intended population(s) based on KAP study 2007 and other relevant studies.

    5. Develop baseline research, benchmark against which to measure the programme’s progress and final impact.

    6. Identify the basic social, cultural, normative, geographical, literacy, and economic status (by district if available) and challenges related to the problem; Identify factors inhibiting or facilitating desired changes; review awareness, knowledge, attitudes, motivations, and behaviours of people (based on KAP 2007)

    7. Analyze factors by age, gender, literacy levels, location and other socio-demographic variables to help segment population as necessary and tailor the interventions accordingly

    8. Identify where in their list of priorities intended population (decision makers, stakeholders and influencers) put VAC / GBV

    9. Identify the words/language that target groups use to talk about VAC

    10. Understand networks and patterns of information sharing used by target groups

    11. Determine information use and access (media, social networks, professionals, etc.) of the target groups

    12. Identify the key communication sources (where or from whom) of target groups and their preferences to receive information related to VAC

  6. Review and map existing programmes and policies related to VAC / GBV in Jordan in relation to social change

  7. Understand communication capacity

  8. Develop a framework for the analysis of the communication capacity

  9. Understand the reach and accessibility of key communication channels (e.g., television, radio (including community radio), mobile phones, Internet, peers) that are used by the population through desk review of existing surveys

  10. Understand and document the use of traditional media (e.g., puppet theatre, street theatre, storytelling), especially in rural areas by studying available opportunities

  11. Analyse the result of UNICEF assessment and determine the capacities of local media and identify possible areas that might need to be strengthened

  12. Determine the capacity/skills level for interpersonal communication and counselling by reviewing capacities at makani centres and other partners.

  13. Develop effective national C4D strategies that are based on communication theories and models that represents the behaviour and social change process.

  14. Develop a strategy framework with a clear list of strategic guidance to establish and institutionalise national cross-sectoral C4D programming

  15. Identify potential partners

    1. Identify partners, allies and champions at the national level who will help with policy level changes to create an enabling environment in protecting children from violence (e.g., Ministerial level champions, NGOs, INGOs)

    2. Identify partners, allies and champions at the local level that will help to develop and implement your programme (e.g., media outlets, private retailers, religious leaders, community groups, health workers).

    3. Identify partners in the environment that will help to distribute materials, massages and products

  16. Establish communication objectives focusing on both VAC / GBV

    1. Institutional capacity-building objectives (e.g., to improve skills for implementing a programme or specific component of a programme such as evaluation),

    2. communication objectives (e.g., to change knowledge, attitudes, skills, behaviours, and social norms), and/or

    3. Advocacy objectives (e.g., to change policies)

  17. Determine the appropriate channels to use for population (e.g., interpersonal communication, mass media, community dialogue) and divide them accordingly

  18. Develop list of key messages for each of the target audience

  19. Develop a framework for the analysis of the communication capacity

  20. Develop a detailed monitoring and evaluation plan: Indicators for measuring the progress and success of interventions

  21. Develop functional action plan in collaboration with identified partners

    Advocate for the endorsement of the strategy at all levels through advocacy meetings with decision makers and stakeholders

    Finalize the C4D strategy and work-plan

  22. Build the capacities of main partners on C4D on VAC and GBV, planning, implementation and monitoring and evaluation

  23. Conduct four meetings to brain storm, educate and introduce partners on the concept, mechanism and implementation / evaluation processes of the C4D strategy and the action plan.

  24. Design interlinked practical sub-work plans for thematic national interventions, addressing issues related to domestic violence or emotional violence in street

  25. Support 7 main partners developing C4D sub-work plan for campaigning, through one-to-one approach (in job training)

  26. Develop a manual that includes rational, objectives and steps/ guidelines to plan, design, implement and evaluate C4D plan on VAC

  27. EXPECTED DELIVERABLES

The consultant will deliver the following in Arabic and English in 120 days

  • An inception report (roadmap) that includes concept, rational, main deliverables, time line and mechanism of work of the assignment (5 days)

  • A matrix that includes preliminary analysis, baseline research, mapping to the situation, challenges and opportunities, divided by district or sub-district, if available (25 days)

  • A list of objectives and a presentation that includes a preliminary view of the expected strategy (5 days)

  • Advocacy meeting conducted with key partners focusing on the importance of having one national C4D strategy, include organising, developing content and facilitation (5 days)

  • A draft C4D strategy document that includes the scope of work and feedback from the advocacy meeting (5 days)

  • A draft C4D plan of action document that includes tasks, activities, roles and responsibilities, timeframe and budget (5 days)

  • Four meetings (2 days each) organized with key partners on the concept, mechanism, planning and implementation / evaluation processes of the C4D Strategy and the Action Plan (20 days)

  • A monitoring and evaluation plan and framework document for the plan of action (5 days)

  • Finalised the C4D strategy and work plan document based on the comments and feedback received (5 days)

  • Report on the the capacity development and support to seven (7) partners including templates, guidance notes and draft sub-working plans of parnters (7 days)

  • Document containing action plans interlinked with the thematic plan of the seven partners (25 days)

  • Booklet that includes the concept, rational and way forward to implement the strategy (10 days)

  • A manual that includes the guidelines and steps to implement the C4D national workplan (10 days)

  • OFFICIAL TRAVEL INVOLVED

Yes, travel to and within Jordan (if required) to be covered by the consultant based on their proposal.

  1. DESIRED QUALIFICATIONS, SPECIALIZED KNOWLEDGE OR EXPERIENCE

  2. A relevant advanced university degree in communication, Health Promotion, Social Science or a relevant field is recommended.

  3. At least 15 years of experience in the area of communication, child protection, health promotion, violence against women or children

  4. A proven work experience for development and designing inter-sectoral strategy and plan of action

  5. A proven work experience in studying the social, ecological, educational and administrative situation in a community

  6. A proven work experience in developing monitoring and evaluation framework / plan

  7. Proven knowledge and experience on children’s issues and violence will be an advantage

  8. A minimum of seven years progressive experience in the field of social mobilization and communication

  9. Excellent interpersonal communication skills in English and Arabic

  10. Previous working experience with UN agencies and UNICEF will be an advantage.

8. PERFORMANCE INDICATORS FOR EVALUATION OF RESULTS

Timeline of assignment: upon signing of the contract and the quality of the following deliverables:

  • Report includes baseline research and mapping to the situation, challenges and opportunities

  • A presentation includes the preliminary view of the proposed strategy

  • Meeting report of the advocacy meeting with key partners

  • Results of pre-and post-evaluation / meeting reports for the 4 meetings to develop C4D strategy

  • Draft C4D strategy with plan of action

  • draft C4D M&E plan and framework

  • Final C4D strategy document with action plan and M&E framework

  • 7 Sub-working plans interlinked with the thematic plan

  • Results of the pre-and post-evaluation / meeting report for the capacity building meeting with main partners

  • A booklet include the concept and way forward to implement the strategy (for external use)

  • A manual that includes the guidelines and steps to implement C4D national workplan (for external use)

  • FREQUENCY OF PERFORMANCE REVIEWS

    A weekly meeting with UNICEF Child Protection and C4D Specialist to discuss progress and challenges

  • INDICATION OF HEALTH STATEMENT AND CERTIFICATE OF GOOD HEALTH HAS BEEN RECEIVED PRIOR TO SIGNING THE CONTRACT

    Yes

  • UNICEF RECOURSE IN CASE OF UNSATISFACTORY PERFORMANCE

Based on quality of deliverables satisfactory response by the contractor, UNICEF will judge whether initial TOR have been met, otherwise payments should be withheld

  1. INDICATION THAT THE CONSULTANT/INDIVIDUAL CONTRACTOR HAS RECEIVED A COPY OF THIS DOCUMENT OR, ALTERNATIVELY, AN EXPERT OF RELEVANT PROVISIONS INCLUDING THOSE CONCERNING LEGAL STATUS, OBLIGATIONS AND TITLE RIGHTS.

  2. CONDITIONS

  3. The contractor will work on his/her own computer(s) and use its own office resources and materials in the execution of this assignment. The contractor’s fee shall be inclusive of all office administrative costs

  4. Local travel and airport transfers (where applicable) will be covered in accordance with UNICEF’s rules and tariffs.

  5. Please also see UNICEF’s Standard Terms and Conditions attached.

How to apply:

Dear Sir,

Hope all is well. In reference to the above mentioned subject, we are pleased to invite your kind to our Request for Proposal no. 2016-9129275 Design C4D Strategy & Action Plan for Violence Against Children. You are kindly requested to submit your best proposal “Technical & Financial” (IN SEPARATE E-MAILS, ONE FOR TECHNICAL PROPOSAL, ONE FOR FINANCIAL PROPOSAL. IF THE TECHNICAL PROPOSAL INCLUDES ANY PRICING OR NUMBERING, YOUR PROPOSAL WILL BE INVALIDATED) to JORDANBIDS@UNICEF.ORG ONLY no later than 11:59AM Amman Time on 25.DECEMBER.2016, otherwise it will be considered as not valid.

VERY IMPORTANT NOTES:

  1. Please note that any inquiries related to this request for proposal will be acceptable through e-mail ONLY and will not be considered through phone calls.

  2. Please note that latest date to receive inquiries will be 12.DECEMBER.2016.

Thanks.

P.S. Only proposals received through JORDANBIDS@UNICEF.ORG will be valid, any proposals received through any other e-mail will be INVALIDATED.

Dear Sir,

Hope all is well. In reference to the above mentioned subject, we are pleased to invite your kind to our Request for Proposal no. 2016-9129275 Design C4D Strategy & Action Plan for Violence Against Children. You are kindly requested to submit your best proposal “Technical & Financial” (IN SEPARATE E-MAILS, ONE FOR TECHNICAL PROPOSAL, ONE FOR FINANCIAL PROPOSAL. IF THE TECHNICAL PROPOSAL INCLUDES ANY PRICING OR NUMBERING, YOUR PROPOSAL WILL BE INVALIDATED) to JORDANBIDS@UNICEF.ORG ONLY no later than 11:59AM Amman Time on 25.DECEMBER.2016, otherwise it will be considered as not valid.

VERY IMPORTANT NOTES:

  1. Please note that any inquiries related to this request for proposal will be acceptable through e-mail ONLY and will not be considered through phone calls.

  2. Please note that latest date to receive inquiries will be 12.DECEMBER.2016.

Thanks.

P.S. Only proposals received through JORDANBIDS@UNICEF.ORG will be valid, any proposals received through any other e-mail will be INVALIDATED.

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