Ghana: TA for the development of the NACAP Communication strategy

Organization: The International and Ibero-American Foundation for Administration and Public Policies
Country: Ghana
Closing date: 28 May 2017

Title: Technical Assistance for the development of the NACAP communication strategy

Duration of Assignment: short term assignments, 10/15 working days initially with a maximum of 30 working days

Duty Station: Accra, Ghana

Indicative Starting Date: June 2017

Type of Contract: Technical Assistance

1. Context

The “International and Ibero-American Foundation for Administration and Public Policies, FIIAPP”, is a Spanish public international co-operation entity that provides advice to governments in third countries and regional institutions. According to its mission, the Foundation has been awarded the Delegation Agreement “Accountability, Rule of Law and Anti-corruption Programme – ARAP” funded by the European Union.

The overall objective of the programme is to promote good governance in Ghana by reducing corruption and improving accountability and compliance with the rule of law, particularly when it comes to accountability, anti-corruption and environmental governance. The inception report and the first annual work plan have been developed. Among the actions is the support to the CHRAJ to adequately investigate corruption cases.

CHRAJ is created by Chapter 18 of the 1992 Constitution and is governed by the Constitution and the CHRAJ Act, 1993 (Act 456), which together give CHRAJ a triple mandate as Ghana’s Ombudsman, national human rights commission and anti-corruption commission. CHRAJ has extensive powers to receive and investigate complaints of violations of human rights, corruption, abuse of office and unfair treatment by public officials. In the area of anti-corruption, CHRAJ has led a multi-stakeholder process to develop the recently-approved NACAP and has trained District and Regional staff to monitor the media in their communities and to seek out and investigate cases of corruption. Civic education on the evils of corruption is also planned in line with CHRAJ’s Strategic Plan, while CHRAJ also aims to monitor human rights, administrative justice, and corruption in the oil and gas sector as well as fast track investigations of corruption, human rights and administrative justice in the industry.

As formulated, the NACAP integrates anti-corruption measures into the programmes and activities of public sector organizations, particularly MDAs and MMDAs and key actors in the private sector. The NACAP enables collective action and sustained co-ordination of efforts, as well as the judicious application of resources of stakeholders to combat corruption. The NACAP will therefore guide stakeholders in their roles and responsibilities to combat corruption. The scope of the NACAP goes beyond controlling corruption in the public sector; it targets the private sector and embraces the activities of the state and non-state actors regardless of gender, age, local or international status. The NACAP adopts a long-term strategic perspective and utilizes a three-prong approach to the fight against corruption, namely; (a) prevention (b) education (c) investigation and enforcement

2. Object

The objective of this assignment is to develop a communication and outreach strategy to promote increased visibility and the effective implementation of the NACAP among the stakeholders and in the MDS and MMDAs.

The strategy is expected to map out the general stakeholders, determine the appropriate communication requirements to support the effective implementation of the Plan. Develop tools, and strategies that would clearly align target stakeholders with specific massage or communication channels, and the monitoring framework geared towards them. Specifically, the strategy is expected to:

· Develop NACAP awareness and preventive measures through innovative approaches and engagement with identified national, regional, and district level audiences;

· Ensure effective design of the identified NACAP Communication activities and interventions by the implementing agencies including HILAC and other critical stakeholders at all levels;

· Support the wider publicity of the NACAP activities implemented by the Key NACAP stakeholders.

3. Expected results, outputs and activities

The consultants should analyse the current communication needs and capacities required to ensure all stakeholders understand and deliver on their NACAP commitments. The incumbent is expected to liaise closely with HILIC through the NACAP Implementation Support Unit (NISU) in the discharge of his/her duties. The consultant is expected to perform following tasks:

  • Submit an inception report and draft work plan

  • Submit draft Communications Strategy with a complete implementation plan to include:

a. A detailed resource list and estimated budget;

b. Gantt chart timetabling the roll-out of the strategy and

c. A draft evaluation instrument for measuring the achievement of the goals and targets of the communication strategy

  • Submit final report at the end of the consultancy.

4. Requirements

o A University Degree in Journalism, Public Relations, Communications or Media Management or Communications related Degree

o At least 5 years of relevant professional experience. The consultant must have experience in conducting communications needs analysis and strategic design as well as in managing communication campaigns;

o Good command of both oral and written English

The candidate must fulfil the above requirements not to be excluded in the selection process. Additionally, profiles that goes over the demanded expertise will be proportionally valuated, as in the following table in Point 5.

5. Selection criteria

Merits and expertise indicated in the table will be valuated with the CV’s information. For the technical deliberation, the score will be given according to the following criteria (merit – criteria – maximum score).

  • Additional degree or specialization in Governance, Political Science and/or anti-corruption (5 points per Degree or Specialisation – max 10 points)

  • More than 5 years of experience in managing communication campaigns (1 point per additional year – max 25 points)

  • More than 5 years of experience in communications needs analysis and strategic design.(1 point per additional year – max 25 points)

  • Demonstrated expertise/experience of anti-corruption, good governance and related issues within the Ghanaian context; (1 point per year of experience – max 20 points)

  • Prior experience in Ghana or West Africa (1 point per month – max 20 points).

Maximum Total: 100 points

6. Dates and duration

From 1st of June, first mission of 15 working days in the field. The first report is expected to be delivered by the beginning of July.

How to apply:

The expert is requested to present an electronic CV in English (no more than 4 pages) and a c**opy of a Communication Strategy produced and explain its success in the achievement of the set goals** (no more than 4 pages). Both documents to be emailed to the following address: by the 28/05/2017.