Organization: UN Children’s Fund
Closing date: 21 Aug 2017
If you are a committed, creative professional and are passionate about making a lasting difference for children, the world’s leading children’s rights organization would like to hear from you.
For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children’s survival, protection and development. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
Assumptions on marketing to children and adolescents in retail stores
Healthier food environments contribute to the prevention of malnutrition
Retail stores are a significant part of the food environment, especially regarding point-of-sale marketing (where are the products placed? which products are promoted?), availability (what foods are available or not available? are there supermarkets with healthy options in low income communities?), and access (are healthier products – fruits, veggies and milk- economically accessible to lower income families?).
Purpose of the study
Generate evidence to help prevent child obesity by addressing how supermarkets (retailers) impact food environments, and thus consumer choices and children’s nutritional health
Goals of the study
The specific goals of the consultancy are to:
Methodology proposal – Delivery date:
Development of the proposed methodology, including local academic partners, methodology to collect information, 1 pager to recruit retail, tool to collect observations in retail stores, tool to collect information in “partner” retail stores, including a tentative work schedule, potential stakeholders to interview; Definition of a tentative final report index.
Deliverable 2: Regional mapping and best practices
· Mapping and review of the country’s legislative frameworks on the issue,
· Summarize evidence and results from existing studies in marketing in store and its impact on parents and child’s rights, including opinions from experts of the region and best practices from the sector.
· Summarize conversations with regional and national stakeholders
· Summarize existing models used influence consumer behavior in supermarkets (to promote consumption of unhealthier / healthier products).
Deliverable 3: Report of the collection of information in stores and of the special information in “partner” retail stores.
· Report on the participation of select retailers in the project in different countries.
· Summary of results of the visits and conversations with retailers in the different countries, in children and adolescents in selected countries.
Compile results from previous deliverables, including observations from UNICEF to previous drafts in a final report that also includes recommendations to improve marketing in stores of food and beverage products targeting children in LAC.
The final report will include:
· A final complete report for UNICEF (in either Spanish or English)
· A final summary document for wider dissemination targeted mostly to retailers (20 pages max, in either Spanish or English)
· A final executive summary for the general public (2 pages max, in both Spanish and English)
QUALIFICATIONS AND SPECIALIZED KNOWLEDGE/EXPERIENCE REQUIRED
The incumbent contractor will conduct the research from their premises.
Individual contractors are expected to have previous research experience in one or more of the following fields: Public Health and the food and beverage Industry, Non Communicable Diseases, Food regulation and legislation or Marketing of food and beverage to Children. Fluency in English and Spanish required.
The duration for the contract is estimated to be 5 (five) months starting on the date of the signature of the contract, September 1st expected.
HONORARIA & FEES
If you have any technical question, please address it to email@example.com
Please submit a concise proposal (max 2 pages), including info on the main researcher/s, and the proposed budget with subject “Marketing in-store study”.Indicatingability, availability andfee rate (in US$) to undertake the terms of reference above. Applications submitted without a fee rate will not be considered. The proposal should exclude travel costs.
Only shortlisted candidates will be contacted.
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.
How to apply:
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. To apply, click on the following link http://www.unicef.org/about/employ/?job=506391
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