United Arab Emirates: Consultancy for Developing a Communication Strategy

Organization: UN Children’s Fund
Country: United Arab Emirates
Closing date: 24 Oct 2017

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world’s leading children’s rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children’s survival, protection and development. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Purpose of the Assignment

  • Develop communication strategy around key Child Rights and Child Friendly City.
  • Identify key messages for Sharjah on Child Rights and Child Friendly City for different target groups: children, parents and public in general.
  • Identify appropriate medium to carry the messages to all different target groups.
  • Assignment Tasks

    Sharjah has developed various communications campaigns aimed at raising awareness of their rights by children. Activity books on the CRC have been disseminated. Notably, it conducts a campaign in schools to raise awareness on child sexual abuse and build children’s capacities to avoid and respond to situations of abuse. The campaign involves two recognizable characters, a boy and a girl, who are featured on various communications material, including leaflets, gadgets and videos, and actually visit schools to directly interact with children. The characters warn children about the risks of interacting with unknown persons as well as inappropriate behaviours by family relatives and friends and teach them to say “no”. They also inform children about the hotline they can call if they are victim of violence and abuse.

    Child and youth centres also promote knowledge-based activities, although it is unclear to what extent they focus on children’s rights. Interactions with a range of actors working directly with children however suggests that understanding of some child rights concepts remains at times partial and could be reinforced. For example, the child’s right to participation is often understood as the right to participate in various activities. It is also adequately seen as giving the child the possibility to express views and for these views to be heard. Yet the scope for implementation of this key crosscutting principle is limited to choosing activities and/or indicating preferences. It often takes place through surveys, on a one-time basis, rather than as a continuous interactive process involving all aspects of children’s environment, in which children build their capacity to form an opinion and express it.

    In order for the consultant to develop key messages and propose appropriate medium to carry these messages which might be different based on age group, gender…etc. therefore the consultant has to conduct focus group discussions with boy and girls from different age groups, nationality, socio-economic backgrounds. The consultant also has to conduct focus group discussions and interviews with parents, media authorities, and Sharjah Child Friendly Office.

    Expected Deliverables

  • Inception report (including work plan, presentation of methodological approach, instruments to be used, annotated outline of final strategy);
  • Presentation set (PPT presentation, three-page summary of main messages and appropriate medium)
  • Final strategy
  • Qualifications of Successful Candidate

  • Knowledge of technical aspects of communication, public campaign;
  • Fluency and excellent writing skills in Arabic and English required;
  • Knowledge of the Gulf context is required;
  • Knowledge of the child rights is required;
  • Good communication and advocacy skills;
  • Experience in working with UN agencies desired.
  • Years of relevant experience

    Demonstrate expertise (At least 10 years) in communication and media

    To view our competency framework, please click here.

    Please indicate your ability, availability and daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered.

    UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.

    How to apply:

    UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. To apply, click on the following link http://www.unicef.org/about/employ/?job=507732

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